In May 2009, Gazzard and Richerd assisted MJ teach a weekend-long iPhone development course. At the time of the lecture, I had only just bought a MacBook and hadn’t started any iPhone development. In fact, I hadn’t even set up my iTunes app store publishing contracts yet.
Which made the following portions of MJ’s iPhone lecture particularly useful to me: How to complete your contracts and receive an American Employee Identification Number (EIN). If you’re Canadian, and just on the cusp of starting iPhone development, I’d recommend giving the following video a look.
| 00:56 | Set up your contracts first. |
| 02:44 | Banking branch and transit numbers. |
| 04:07 | W8-BEN & EIN (Employee Identification Number). |
| 05:00 | Call IRS at 215-516-6999 to submit SS4. Do NOT fax. Do NOT mail. |
| 05:55 | “The beneficial owner is claiming the provisions of Article XII…” |
| 06:25 | “…claim a 0.00 percent…” |
| 06:58 | Sample Form W-8BEN values. |
| 07:17 | License iTunes icon & become an affiliate. |
| 08:32 | Tips to promote your iPhone app. |
| 12:58 | metrics on sales and projected advertising revenue by Pinch Media. |
| 18:10 | Should you give your iPhone app away for free? |